|This may cure hangovers, or by saying so, make Kagome rich|
The study included an experiment of people given about two shots of shochu (焼酎, a Japanese liquor similar to vodka). After the two shots of shochu, the control group was given a pint of water while the experimental group was given a pint of tomato juice. Those drinking the tomato juice sobered up an average of 50 minutes faster than those drinking water.
Kagome and Asahi agree that a tomato would most likely work the same way, although it was not studied.
This is great news considering Japan loses an estimated $11.5 billion every year to hangovers according to a recent survey of close to 3,000 people (source). I wonder if Japanese government and businesses will take this news seriously and actively engage in promoting tomatoes after enkai. I could picture the market for トマトパワー (Tomato Power) After-Party Shooters. (Japan is often wont to either fully embrace something or just let it fall by the wayside, e.g., influenza masks; the insurance hikes on those with large waistlines; or even baseball for that matter.)
|Beer for all ages! (photo)|
Did Kagome and Asahi formulate this as a publicity stunt? Or, were there scientists waiting for commercial sponsorship for their tomato juice findings? What are the chances that two companies put their heads together and found a scientific match for both of their leading products? I'll leave the musing up to you the reader.