Sunday, January 12

The Detox campaign

Check out the Kanji! (source)

So, there's a new movement challenging blind consumerism and global policy. It's called Detox and it's a campaign to attack the toxic chemicals that are a byproduct (and often a "product") of clothing manufacturing. Not only do two-thirds of our new clothing have trace amounts of toxins but so does the water used to clean the garments. The problem is that third-world countries (chosen by fashion industries for their cheap labor and lose pollution laws) often dump this adulterated mix right into sources that locals use for drinking water. Detox is making slow progress in persuading leading clothing companies to switch out their most toxic ingredients.

Scantily clad protestors and Japanese language...doesn't get any better (source)

The part I like is the campaign's symbol: 水. This is the Chinese character for water...and while I don't know much Chinese, I do know that in Japanese the character is read as みず or "mizu". The connotation in Japanese is that the water is cool and fresh, just like drinking water (source). Another interesting part is that people throw off their clothes in protest and reveal this kanji and the graphic for Detox. Check out the video.

Check out the updates on the Detox Campaign

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